Aureus was founded in 1978 and quickly became one of golf’s defining apparel brands of the 1980s and 1990s. It was worn in major moments by major champions, trusted by professionals, and embraced by golfers who understood the quiet confidence of doing things properly.

Today, Aureus bridges the game’s past and present — honoring golf’s iconic characters while inviting a new generation of players to become indomitable characters in their own stories.